It may be difficult to decide which digital advertising tools are worth investing in. An assessment identifies which digital marketing strategies are working and helps your company find new opportunities for improvement.
About Brad Graves
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Entries by Brad Graves
Whether you hear the cash register ring or the bell on the door as a customer walks out empty-handed if your business isn’t attempting to capture customer email addresses for marketing or remarketing purposes, shame on you.
Marketers get caught up in what they want to SAY to the consumer and lose track of what the consumer wants to HEAR. What many of us overlook is basic, freshman-level, a psychology that gives us the best window into the mind of the consumer.
Digital marketing has changed the way that businesses look at measuring the results of their marketing campaigns. It has become much easier to measure and track each step of the process in real time.
Over time, there has been a discrepancy between the amount of ad money spent on mobile advertising when compared to the amount of time people spend on their smartphones, tablets, and other mobile devices.
Digital marketing has made it easier to monitor the results of online campaigns. If you are not sure where you currently stand amongst your competition, it may be time to do a digital health assessment.
Regardless of the types of media, a business uses in its marketing campaign, the goal is always a conversion – the point at which an interested consumer, who has been exposed to your advertisement, becomes a sale.
It’s no secret that even the largest brands in the world are still capable of making marketing mistakes. It’s just the enormity of the Apple brand that amplified their recent gaffe. The little U2 mix-up seems minor, but guess what….you angered the millennials.
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- Small Business Marketing: How to Spy on the Competition August 16, 2021
- SOCIAL MEDIA ADVERTISING – THE IMPORTANCE OF TARGETING August 12, 2021
- 5 Reasons Your Landing Page Isn’t Converting August 5, 2021