Over time, there has been a discrepancy between the amount of ad money spent on mobile advertising when compared to the amount of time people spend on their smartphones, tablets, and other mobile devices. This will soon be changing. According to a report by the Interactive Advertising Bureau, mobile advertising grew by a whopping 76% in 2014, totaling $12.5 billion. With more and more customers making purchasing decisions on a mobile device, mobile digital ad spending will continue to grow as it becomes an important part of overall digital marketing strategy.

The Power of Mobile

In the digital age, mobile devices have become a regular part of a customer’s buying experience. According to a 2014 Pew Research Center survey, 90% of U.S. adults own a cell phone, while 60% of this population uses their mobile device to access the internet. This creates a huge opportunity for businesses that want to reach more customers. As the use of mobile devices continues to increase, mobile advertising is no longer an optional digital marketing strategy for business owners.  

How to Shift Your Digital Focus

In order to remain competitive, businesses need to shift their digital focus to connect with more customers on mobile. The first thing that companies need to do is make sure that they have a mobile-friendly website design. In the land of mobile, responsive website design is essential to ensuring that your mobile customers have an enjoyable online experience. In fact, according to a study by SurveyMonkey, 40% of mobile users will choose another search engine result if the first result is not a mobile-friendly website .

The second way to shift your digital focus is to create a mobile digital advertising strategy. The top digital agencies create mobile advertising that is able to get the attention of an on-the-go audience by including powerful video ads and utilizing social media. Companies can also make use of location specific mobile advertising to reach their mobile audience when they are most inclined to buy.

Though digital marketing strategies continue to develop and expand, one thing is certain: Mobile is not going anywhere. If you want to remain competitive in the mobile market place, your company needs to make digital advertising part of your internet marketing strategy.

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