content marketing
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Better Content Marketing Strategies - See A Need, Fill A Need

Marketers get caught up in what they want to SAY to the consumer and lose track of what the consumer wants to HEAR. What many of us overlook is basic, freshman-level, a psychology that gives us the best window into the mind of the consumer.
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Fluffy Marketing Metrics Your Boss Doesn't Care About

Digital marketing has changed the way that businesses look at measuring the results of their marketing campaigns. It has become much easier to measure and track each step of the process in real time.