https://kngmarketing.com/wp-content/uploads/2017/01/members-only-6.png 500 500 Brad Graves https:///kngmarketing.com/wp-content/uploads/2017/05/logo-banner-300x217.jpg Brad Graves2021-08-16 14:00:162021-08-16 14:31:36Small Business Marketing: How to Spy on the Competition
It may be difficult to decide which digital advertising tools are worth investing in. An assessment identifies which digital marketing strategies are working and helps your company find new opportunities for improvement.
https://kngmarketing.com/wp-content/uploads/2015/12/Targeted-Content-Customer-Persona.jpg 514 1200 Dan Darty https:///kngmarketing.com/wp-content/uploads/2017/05/logo-banner-300x217.jpg Dan Darty2021-08-12 14:00:012021-08-12 14:57:58SOCIAL MEDIA ADVERTISING – THE IMPORTANCE OF TARGETING
If you’re reading this, you already know…when advertising on social media, there are many audience targeting options made available to us thanks to “Big Data” a.k.a. marketing’s best friend. If you don’t already know, I apologize.
https://kngmarketing.com/wp-content/uploads/2016/05/B2C472AE-C0F7-4D3F-939A-7BFEBC8A0762.png 500 500 Dan Darty https:///kngmarketing.com/wp-content/uploads/2017/05/logo-banner-300x217.jpg Dan Darty2021-08-05 12:00:132021-08-05 12:56:095 Reasons Your Landing Page Isn’t Converting
Say it with me, "a landing page is not a web page". The purpose of a landing page is to convert visitors, whether that be to convert a visitor into a lead, or a lead into a customer, or a customer into an evangelist for your company.
https://kngmarketing.com/wp-content/uploads/2016/02/696E4876-BA7B-4F25-B959-19A681926208.png 500 500 Dan Darty https:///kngmarketing.com/wp-content/uploads/2017/05/logo-banner-300x217.jpg Dan Darty2021-07-30 13:00:242022-12-30 10:10:55EMAIL MARKETING – 5 EASY WAYS TO IMPROVE OPEN RATES
Email marketing gets a bad rap - but the truth is, over 80% of consumers still open emails sent by companies and the average email ROI is $44.25 for every $1 spent, so it’s a critical and cost-effective part of any successful marketing strategy.
https://kngmarketing.com/wp-content/uploads/2016/04/Screen-Shot-2021-07-13-at-4.00.50-PM.png 1138 1518 KNG Marketing https:///kngmarketing.com/wp-content/uploads/2017/05/logo-banner-300x217.jpg KNG Marketing2021-07-13 16:00:322021-07-15 12:59:21MEASURING ROI ON SOCIAL MEDIA ADVERTISING
It’s not news to anyone that social media is an important tool for any business to gain exposure and increase connectivity, but the question everyone should be asking themselves is, “Are our social media efforts effective?”
https://kngmarketing.com/wp-content/uploads/2015/12/458x228_EPP_join_the_club_01.jpg 228 458 Brad Graves https:///kngmarketing.com/wp-content/uploads/2017/05/logo-banner-300x217.jpg Brad Graves2021-07-12 05:00:292021-07-12 16:52:58Capture customer email addresses at the Point of Sale
Whether you hear the cash register ring or the bell on the door as a customer walks out empty-handed if your business isn’t attempting to capture customer email addresses for marketing or remarketing purposes, shame on you.
https://kngmarketing.com/wp-content/uploads/2015/12/consumer-behavior.jpg 480 607 Brad Graves https:///kngmarketing.com/wp-content/uploads/2017/05/logo-banner-300x217.jpg Brad Graves2021-07-08 04:45:562021-07-08 16:47:51Better Content Marketing Strategies – See A Need, Fill A Need
Marketers get caught up in what they want to SAY to the consumer and lose track of what the consumer wants to HEAR. What many of us overlook is basic, freshman-level, a psychology that gives us the best window into the mind of the consumer.
https:///kngmarketing.com/wp-content/uploads/2017/05/logo-banner-300x217.jpg 0 0 Dan Darty https:///kngmarketing.com/wp-content/uploads/2017/05/logo-banner-300x217.jpg Dan Darty2020-08-12 14:42:192020-08-12 14:47:33map
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https://kngmarketing.com/wp-content/uploads/2016/10/How-to-know-when-your-website-is-down_thumb.jpeg 450 800 Dan Darty https:///kngmarketing.com/wp-content/uploads/2017/05/logo-banner-300x217.jpg Dan Darty2017-09-20 14:28:062018-09-20 11:24:45Plight of a Website Owner
You wouldn’t believe how often we’ve been called in to review someone’s website and clean up poorly written content that has been imbued with keywords with no relation to the content on any page within the website.
https://kngmarketing.com/wp-content/uploads/2016/03/shutterstock_1571213841.jpg 275 275 Brad Graves https:///kngmarketing.com/wp-content/uploads/2017/05/logo-banner-300x217.jpg Brad Graves2017-07-29 09:37:202017-09-27 17:19:30Fluffy Marketing Metrics Your Boss Doesn’t Care About
Digital marketing has changed the way that businesses look at measuring the results of their marketing campaigns. It has become much easier to measure and track each step of the process in real time.