content marketing
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Better Content Marketing Strategies - See A Need, Fill A Need

Marketers get caught up in what they want to SAY to the consumer and lose track of what the consumer wants to HEAR. What many of us overlook is basic, freshman-level, a psychology that gives us the best window into the mind of the consumer.

Plight of a Website Owner

You wouldn’t believe how often we’ve been called in to review someone’s website and clean up poorly written content that has been imbued with keywords with no relation to the content on any page within the website.
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Fluffy Marketing Metrics Your Boss Doesn't Care About

Digital marketing has changed the way that businesses look at measuring the results of their marketing campaigns. It has become much easier to measure and track each step of the process in real time.

Why Small Businesses Don't "Invest" Enough in Digital Marketing

Ask anyone with basic advertising knowledge and they will tell you that digital marketing is the way everything is heading. Studies from the CMO Council says that digital spending will rise to $194 billion by 2018.

By 2019 Most Digital Ad Spending Will Be Mobile

Over time, there has been a discrepancy between the amount of ad money spent on mobile advertising when compared to the amount of time people spend on their smartphones, tablets, and other mobile devices.

Digital Marketing Health Assessment: How Competitors Are Spying On You

Digital marketing has made it easier to monitor the results of online campaigns. If you are not sure where you currently stand amongst your competition, it may be time to do a digital health assessment.

Small Business Marketing: How to Spy on the Competition

It may be difficult to decide which digital advertising tools are worth investing in. An assessment identifies which digital marketing strategies are working and helps your company find new opportunities for improvement.
marketing mistakes

Dastardly Marketing Mistakes - Don't Sabotage Your Marketing

Regardless of the types of media, a business uses in its marketing campaign, the goal is always a conversion - the point at which an interested consumer, who has been exposed to your advertisement, becomes a sale.

Social Media Marketing 2017

All businesses with a social media presence should make their social media marketing a high priority in 2017. This will ensure you engage your audience and stay connected to potential customers.

Is Your Website Relevant? | Google's Search Engine Optimization Zoo

How do I help my Google search rank? The answer is: there’s never a quick fix because it takes a good amount of time with consistent, quality content creation. This should help steer your ship.