Is Your Website Relevant? | Google's Search Engine Optimization Zoo

How do I help my Google search rank? The answer is: there’s never a quick fix because it takes a good amount of time with consistent, quality content creation. This should help steer your ship.

5 Reasons Your Landing Page Isn't Converting

Say it with me, "a landing page is not a web page". The purpose of a landing page is to convert visitors, whether that be to convert a visitor into a lead, or a lead into a customer, or a customer into an evangelist for your company.

MEASURING ROI ON SOCIAL MEDIA ADVERTISING

It’s not news to anyone that social media is an important tool for any business to gain exposure and increase connectivity, but the question everyone should be asking themselves is, “Are our social media efforts effective?”

EMAIL MARKETING - 5 EASY WAYS TO IMPROVE OPEN RATES

Email marketing gets a bad rap - but the truth is, over 80% of consumers still open emails sent by companies and the average email ROI is $44.25 for every $1 spent, so it’s a critical and cost-effective part of any successful marketing strategy.

MARKETING MISTAKES | HOW APPLE FELL FAR FROM THE JOSHUA TREE

It's no secret that even the largest brands in the world are still capable of making marketing mistakes. It's just the enormity of the Apple brand that amplified their recent gaffe. The little U2 mix-up seems minor, but guess what....you angered the millennials.
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SOCIAL MEDIA ADVERTISING - THE IMPORTANCE OF TARGETING

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If you’re reading this, you already know…when advertising on social media, there are many audience targeting options made available to us thanks to “Big Data” a.k.a. marketing’s best friend. If you don’t already know, I apologize.