Small Business Marketing: How to Spy on the Competition

It may be difficult to decide which digital advertising tools are worth investing in. An assessment identifies which digital marketing strategies are working and helps your company find new opportunities for improvement.

SOCIAL MEDIA ADVERTISING – THE IMPORTANCE OF TARGETING

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If you’re reading this, you already know…when advertising on social media, there are many audience targeting options made available to us thanks to “Big Data” a.k.a. marketing’s best friend. If you don’t already know, I apologize.

5 Reasons Your Landing Page Isn’t Converting

Say it with me, "a landing page is not a web page". The purpose of a landing page is to convert visitors, whether that be to convert a visitor into a lead, or a lead into a customer, or a customer into an evangelist for your company.

EMAIL MARKETING – 5 EASY WAYS TO IMPROVE OPEN RATES

Email marketing gets a bad rap - but the truth is, over 80% of consumers still open emails sent by companies and the average email ROI is $44.25 for every $1 spent, so it’s a critical and cost-effective part of any successful marketing strategy.

MEASURING ROI ON SOCIAL MEDIA ADVERTISING

It’s not news to anyone that social media is an important tool for any business to gain exposure and increase connectivity, but the question everyone should be asking themselves is, “Are our social media efforts effective?”
Capture customer email addresses

Capture customer email addresses at the Point of Sale

Whether you hear the cash register ring or the bell on the door as a customer walks out empty-handed if your business isn’t attempting to capture customer email addresses for marketing or remarketing purposes, shame on you.
content marketing

Better Content Marketing Strategies – See A Need, Fill A Need

Marketers get caught up in what they want to SAY to the consumer and lose track of what the consumer wants to HEAR. What many of us overlook is basic, freshman-level, a psychology that gives us the best window into the mind of the consumer.

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Plight of a Website Owner

You wouldn’t believe how often we’ve been called in to review someone’s website and clean up poorly written content that has been imbued with keywords with no relation to the content on any page within the website.

Fluffy Marketing Metrics Your Boss Doesn’t Care About

Digital marketing has changed the way that businesses look at measuring the results of their marketing campaigns. It has become much easier to measure and track each step of the process in real time.