Plight of a Website Owner
You wouldn’t believe how often we’ve been called in to review someone’s website and clean up poorly written content that has been imbued with keywords with no relation to the content on any page within the website.
Entries by Dan Darty
5 Reasons Your Landing Page Isn’t Converting
Say it with me, “a landing page is not a web page”. The purpose of a landing page is to convert visitors, whether that be to convert a visitor into a lead, or a lead into a customer, or a customer into an evangelist for your company.
EMAIL MARKETING – 5 EASY WAYS TO IMPROVE OPEN RATES
Email marketing gets a bad rap – but the truth is, over 80% of consumers still open emails sent by companies and the average email ROI is $44.25 for every $1 spent, so it’s a critical and cost-effective part of any successful marketing strategy.
SOCIAL MEDIA ADVERTISING – THE IMPORTANCE OF TARGETING
If you’re reading this, you already know…when advertising on social media, there are many audience targeting options made available to us thanks to “Big Data” a.k.a. marketing’s best friend. If you don’t already know, I apologize.