If you’re reading this, you already know…when advertising on social media, there are many audience targeting options made available to us thanks to “Big Data” a.k.a. marketing’s best friend. If you don’t already know, I apologize.
Say it with me, “a landing page is not a web page”. The purpose of a landing page is to convert visitors, whether that be to convert a visitor into a lead, or a lead into a customer, or a customer into an evangelist for your company.
Email marketing gets a bad rap – but the truth is, over 80% of consumers still open emails sent by companies and the average email ROI is $44.25 for every $1 spent, so it’s a critical and cost-effective part of any successful marketing strategy.
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You wouldn’t believe how often we’ve been called in to review someone’s website and clean up poorly written content that has been imbued with keywords with no relation to the content on any page within the website.