Posts

EMAIL MARKETING – 5 EASY WAYS TO IMPROVE OPEN RATES

Email marketing gets a bad rap - but the truth is, over 80% of consumers still open emails sent by companies and the average email ROI is $44.25 for every $1 spent, so it’s a critical and cost-effective part of any successful marketing strategy.
Capture customer email addresses

Capture customer email addresses at the Point of Sale

Whether you hear the cash register ring or the bell on the door as a customer walks out empty-handed if your business isn’t attempting to capture customer email addresses for marketing or remarketing purposes, shame on you.