5 Reasons Your Landing Page Isn’t Converting

Say it with me, "a landing page is not a web page". The purpose of a landing page is to convert visitors, whether that be to convert a visitor into a lead, or a lead into a customer, or a customer into an evangelist for your company.
Capture customer email addresses

Capture customer email addresses at the Point of Sale

Whether you hear the cash register ring or the bell on the door as a customer walks out empty-handed if your business isn’t attempting to capture customer email addresses for marketing or remarketing purposes, shame on you.

Why Small Businesses Don’t “Invest” Enough in Digital Marketing

Ask anyone with basic advertising knowledge and they will tell you that digital marketing is the way everything is heading. Studies from the CMO Council says that digital spending will rise to $194 billion by 2018.